Dave Schultz, The Player Who Defined An Era
From a total lack of identity in the sixties, two players gave the Flyers their character in the seventies. Bobby Clarke gave them their hard-working, tenacious, never-say-die quality, while Dave Schultz gave them their sneering, cocky, even arrogant "Broad Street Bullies" temperament.
>> Gene Hart, the Voice, in his 1990 book SCORE!
Following the 1969 season, the Philadelphia Flyers were a two-year-old organization with an identity crisis. They had been defeated by the St. Louis Blues in the first round of the playoffs for the second consecutive year. But it wasn't just the fact that they had lost -- after all, Ed Snider, Bud Poile, Keith Allen, and the rest of the Flyers' brass knew it wouldn't be easy going as an expansion franchise.
No, it was the way they lost. The Blues absolutely stomped all over Philadelphia in the 1969 West Division Quarterfinals. They embarrassed every single player that wore orange and black and every single person that worked in the front office. Jacques Plante stood on his head in goal while his comrades in front of him beat the living daylights out of the Flyers en route to a four-game sweep. While Philadelphia went home ashamed, the Blues went on to second of what would be three straight Stanley Cup Finals appearances.
What nobody knew at the time, however, was that the Flyers would win two Cups in the next decade, while the Blues still have yet to hoist the trophy in their history. But if it weren't for that beatdown at the hands of St. Louis in 1969, there might not have been a parade down Broad Street in 1974 or 1975. If not for that beatdown, the Flyers would have never realized the identity that still follows them to this day.
After the '69 playoffs, Snider took a long look in the mirror. He knew that, as an expansion club, it would take years for the Flyers to develop and acquire the kind of talent that Montreal and Boston and Toronto possessed. In order to beat those clubs, they would have to literally beat them. It was then that he established his doctrine -- that no club of his would ever be embarrassed and intimidated the way they were by the Blues that April, and that they would be the ones doing the intimidating instead.
It was that decision that led to the selection of Dave Schultz in the fifth round of the '69 Amateur Draft. In junior, Schultz was a big, strong player who put together a balanced mix of hard-nosed hockey with some scoring touch, and he didn't fight nearly as often as he would in his pro career. Beginning in 1972 as a Flyer, he really established his reputation as a pugilist and the leader of the Broad Street Bullies. He and his compatriots, notably Don Saleski, Bob Kelly, and Moose Dupont, wouldn't put many pucks in the net, but they were Snider's doctrine realized.
It was the job of Schultz to go out and make it possible for Bobby Clarke, Bill Barber, and Rick MacLeish to do their jobs. His presence alone was felt throughout the entire arena, and really, the entire city. Fans in every NHL rink hated him, and he loved it. He knew his role and he played it perfectly. Schultz was the policeman, and only over his dead body would anybody in another sweater take liberties with his teammates. He'd do anything and everything he had to do to be sure his team would be the boss.
The Flyers weren't the most skilled of teams in the 1970s, but they became the first expansion franchise to win a Stanley Cup because they knew they weren't the most skilled of teams.They knew they had to take other routes to hoist the Cup. They knew that each player in orange and black had a role to play, and nobody knew their role better than The Hammer.
Dave Schultz may have only been a Flyer for four seasons, but those were four years that defined his career, his life, and an era of Philadelphia hockey. Tonight, he'll finally take his rightful place in the Flyers Hall of Fame.
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Yet again another well written article, Dave Schultz really has been a major factor if not the factor in the Flyers “pissed off dont take shit” attitude.
by Nolbs13 on Nov 16, 2009 11:39 AM EST reply actions 0 recs
Wish that style of play still worked today instigator or not it would be interesting to see what we could do if we had a bigger enforcer and a coach or value intimidation over discipline. Any time a star player gets run Schultz would jump on the ice grab the nearest opponent and pound him. In didn’t matter who had thrown the hit just that someone paid the price. We have enough tough guys to rotate them in while they are suspended. Penalties would will cost you a couple games here and there but a reputation will go along way in the playoffs. Look at Pronger nobody goes near him in the corners because of his intimidating presence and I love the fact that he doesn’t care about taking penalty he just plays his game no matter what. Too many times the Flyers will get intimidated by the officials, stop being physical and from there it is all downhill. I vote to for a return of the Bullies, if we are going to go down I say let’s go down fighting, slashing, charging and elbowing.
P.S. I am not sure how it will work but it would be fun to see, trade for Parros and Laraque and lets do it. A 4th line of Parros, Laraque, Boogaard would be amazing, If I could find another tough guy named George you could have the Foreman line.
by chrislanci on Nov 16, 2009 12:17 PM EST reply actions 0 recs
Nice article sir.
Editor of The Copper & Blue, and leader of The Cult Of Hartikainen.
by Derek Zona on Nov 16, 2009 12:43 PM EST reply actions 0 recs
Schultz was the epitome of the philosophy that it ain’t about making it look pretty, it’s about getting the job done whatever it takes
"When you make your final stand
I'll be right there
I'll never leave
And all I ask of you is
Believe"
by The Dark on Nov 16, 2009 1:34 PM EST reply actions 0 recs
Comparing Schultz to Parros, Boogaard, etc.
…is a disservice. Sure Schultz racked up PIMs faster than anyone not named Holt or Baxter, but the guy could actually play the game too. He wasn’t anything like a typical enforcer. When was the last time any current NHL enforcer closed out a playoff series with an overtime goal? Schultz has a series clinching goal over Atlanta in 1974.
How scored 20 goals in a season. Schultz did.
No one is ever going to confuse Schultz with the truly talented players the Flyers had in the 1970s, but he certainly helped give those players more room to operate, and for that he certainly deserves this honor.
And if you haven’t read the book he wrote about his career, “The Hammer”, read it. It’s a real eye opener…
Let's go Caps!
by MikeL-Caps on Nov 16, 2009 2:27 PM EST reply actions 0 recs
I must say,
seeing as you are a Caps fan, your knowledge of some of the Flyers history is quite impressive. Thanks.
by flyrsfrk05 on Nov 16, 2009 4:22 PM EST up reply actions 0 recs
I had an uncle who lived in Philly at the time of the Broadstreet Bullies (I was living in the NYC suburbs, and was a Ranger fan..which I was until Jan 1, 1988 when the Rangers traded Kelly Miller and Mike Ridley to DC for Bobby Carpenter…) I got all sorts of Flyer stuff from him, and since I was 11 years old at the time, Flyer/Ranger games made for most excellent viewing, as it was a way to watch violent behavior on both sides.
Of course, now, I appreciate some of the other aspects to the Flyers championships, such as Bernie Parent being the best goaltender in his era, Bill Barber’s great puck handling, Rick MacLeish and Reggie Leach’s great shots (gads could those guys bring it…)
Let's go Caps!
by MikeL-Caps on Nov 17, 2009 3:27 PM EST up reply actions 0 recs
In that book, Schultz attacks the Flyers organization for supposedly making him do things he didn’t want to do — all the fighting. Stan Fischler was his ghostwriter and it’s believed that he probably told Schultz to stretch the truth a little bit, but nevertheless, Schultz did attack the organization in the book, and that’s probably why it’s taken this long to get him in the Hall.
Broad Street Hockey - SB Nation's Philadelphia Flyers Blog. Makin' it look mean since 1967.
by Travis Hughes on Nov 16, 2009 4:38 PM EST up reply actions 0 recs
He has some mention that he wasn’t happy with the Flyers organization, but that’s what got his foot into the door so he had to keep it going. The sad thing with Schultz and the Flyers was that they never really got the most out of him. Sure, he wasn’t going to be someone like Clarke, Barber or MacLeish, but as a 3rd line checking forward who could pop 15-25 goals a year, he could have been effective. All Shero saw was the PIMs and the fighting, though. He didn’t think Schultz could play, but he was a pretty good player.
Let's go Caps!
by MikeL-Caps on Nov 17, 2009 3:29 PM EST up reply actions 0 recs
Agreed. He didn’t even really fight until he made it to the NHL. He had like three fights or something in juniors.
Broad Street Hockey - SB Nation's Philadelphia Flyers Blog. Makin' it look mean since 1967.
by Travis Hughes on Nov 17, 2009 4:12 PM EST up reply actions 0 recs
headshots...
Does everyone in hockey pretty much agree that if there were more Dave Schultz’s in the the game today and the rules allowed them to police the game we wouldn’t be seeing all of these headshots and concussions?
by chrislanci on Nov 16, 2009 3:49 PM EST reply actions 0 recs
I certainly agree. When did headshots start to become a serious issue for concern? In 2005-06, when they created the instigator rule. And now headshots are becoming more and more of an issue; so much so, that it is very scary and I worry for these some of players (read: David Booth).
by flyrsfrk05 on Nov 16, 2009 4:34 PM EST up reply actions 0 recs
I’m certainly with you there. At the rate we’re going, there’s almost more head injuries now than there were before they made helmets mandatory.
by DragonGirl0583 on Nov 16, 2009 5:01 PM EST up reply actions 0 recs

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