The NHL, in conjunction with Mayor Menino and the City of Boston, announced plans to extend the celebration of the New Year's Day outdoor game by creating a free fan festival -- the 2010 Bridgestone NHL Winter Classic Spectator Plaza -- outside the walls of Fenway Park. On Dec. 31 at 11 a.m. and Jan. 1 at 9 a.m., the parking lot at Brookline Avenue and Yawkey Way will transform into an outdoor hockey and entertainment festival for fans of all ages. During the celebration, fans will be able to enjoy a game of air hockey, have a photo taken through "Fanfoto" in the food and beverage tent sponsored by Bud Light and purchase officially licensed 2010 Bridgestone NHL Winter Classic merchandise in the NHL retail area.